Gasan Enterprises Ltd understands that energy saved is energy generated - a cornerstone concept for today’s environmentally aware customer. This month sees the launch of the most recent 34U initiative at the Gasan showroom in Mriehel. Through this initiative 2,000 trees will be planted at dar Frate Jacobe in Marsascala, currently the only proper practitioners of sustainable living and permaculture in Malta.
The company is providing clients with the opportunity to contribute towards a greener environment by planting a tree to offset the carbon footprint produced by the vehicle’s emissions while supporting sustainable living and permaculture.
“Permaculture is an approach to designing agricultural systems that mimic the relationships found in natural ecologies, making it self-sustainable,” said David Gasan, managing director of Gasan Enterprises Ltd. “With a little more help, the people at Dar Frate Jacobe can realise the change they are working so hard to see in the world – energy efficient, sustainable living.”
“We are delighted to be implementing this,” Mr Gasan said, “I have no doubt that we will see a great response to this initiative and I look forward to seeing the end result.”
This is the latest green initiative that confirms Gasan Enterprises Ltd’s long standing commitment to environmental issues. The company was the first car importer locally to support the Clear Air 34U campaign back in 2007 and still believes that as a car importer, it is duty bound to contribute its share towards offsetting carbon emissions created by cars. Gasan Group’s green credentials are also on the rise as the Group’s building is currently equipped with photovoltaic panels.
Rural Affairs and Resources Minister George Pullicino said that It is very encouraging to note that since the inception of the 34U scheme some 5 years ago, the ministry has managed to reach and hopefully surpass 100,000 trees sponsored through this initiative this year. Through this campaign the ministry has truly strived to create further awareness of the importance of endemic trees as part of our local environment and also to increase the extent of tree cover on our islands. This success would not have been possible without the financial contributions by private companies, NGO`s and individuals. Through the planting of 2000 endemic trees, in this particular instance MRRA together with Gasan Enterprises Ltd are assisting the Youth Alive Foundation to further promote eco-sustainable use of land at Dar Frate Jacobe in Marsascala.
On an international level Ford Motor Company is currently investing in home smart – grid technology that will link home utilities and vehicles to further reduce energy use. Ford Motor Company’s Ka model, which is very popular locally, has amongst the lowest CO2 outputs in its segment. In the UK Ford Motor Company also launched the ECOnetic series with Fiesta ECOnetic and Focus ECOnetic. With clever modifications both models have become two of the most fuel-efficient family cars. Not only do they both deliver outstanding fuel economy but they also both have incredibly low CO2 emissions of just 98 g/km and 99g/km respectively. Volvo, also represented by Gasan Enterprises Ltd locally, has recently invested in the new Volvo DRIVe range – which offers dramatically reduced CO2 levels and improved fuel efficiency in seven models.