Domestica has successfully penetrated the overseas market through its manufacturing arm after being commissioned by Italian sofa giants Nicoletti to build a ground-breaking stand that will be used during two of the most renowned and biggest international interiors fairs, the Brussels Fair and the Milan Fair, both considered as the Mecca for top furniture importers and manufacturers.
The stand, which is some 200 square metres big, has been manufactured in Malta at the Domestica factory in Attard and is designed using the latest technology in such a way as to make it easy to dismantle and setup for multiple use. It will be used for the first time in the upcoming Brussels Furniture Fair, which kicks off in the first week of November and which is expected to attract over 20,000 visitors. With approximately 300 exhibitors filling up seven halls at Brussels Expo, this is considered as one of the strongest commercial platforms in the international furniture sector.
The Domestica-built stand will also be used by Nicoletti during the coming year’s edition of the Milan Furniture Fair, which is another mainstay of the sector and which showcases an avant-garde range of collections, ranging from the classical to the most modern and cutting-edge designs.
“It is with pride that Domestica is taking part in these two prestigious events thanks to Nicoletti, whose celebrated Italian sofas are showcased in Malta exclusively at our showroom. The Domestica manufacturing arm has over 40 years’ experience and employs some of the top craftsmen and women in the industry. Domestica’s custom-made furniture enjoys an excellent reputation and we have been responsible for a number of large scale corporate projects, so it is with enthusiasm that we have taken on this prestigious project in order to work hand in hand with one of the biggest Italian sofa brands,” said Chris Vassallo Cesareo, managing director for Domestica.
“I am very happy to trust the building of our stand to Domestica and I have full confidence that this is only the first step of many in order to strengthen the relationship between us. In the meantime, I would like to say that Nicoletti home is proud to announce that will be the first company in the furniture field to show its products on a stand that is manufactured using such avant-garde and lightweight materials. We are also proud to know that this will be built by Domestica and we will certainly be promoting this new presentation around the world,” said Eastachio Nicoletti, managing director for Nicolettihome.