Cappy - the renowned juice brand in the Coca-Cola portfolio is finally in Malta.

Described as the ‘fruit expert’, the new Cappy Juice has dedicated its expertise and know-how to bringing the highest quality, greatest tasting juices to fruit lovers in Malta.

Fruit beverages from Cappy offer the best nature has to offer: the pleasure of the fruit’s taste as well as its nutritional benefits. A glass of Cappy each morning will give you vitality, optimism and energy to each day. The benefits of the world’s orchards are now within reach of the Maltese consumer.

The design of the new packages will clearly distinguish Cappy juices from the rest of the market. The one litre Elopak carton is a new unique, stylish and easy-to-use package which comes in an elegant shape with harmonious curves. The communication for Cappy is best captured by the tagline ‘‘I Love Fruits’’ that is reflected by a very exciting 360 campaign.

‘‘We’re working to take juice to a different level’’, said General Soft Drinks General Manager, Maria Micallef. ‘‘We are very enthusiastic about Cappy as we recognise that this is the first juice in the market to incorporate stylish packaging, pleasure and nutritional value. Apart from that, Cappy is committed to being a responsible global citizen and promotes sustainable agriculture, which is based on the idea that we should meet the nutritional needs of the present without compromising opportunities for future generations. We are confident in saying that Cappy offers an unmatched consumer experience.

We at General Soft Drinks have always been driven by the passion to fulfil the replenishment needs of our consumers on an everyday, all day basis. As part of the same strategy, it gives me immense pleasure to announce the launch of Cappy Juice in Malta.’’