Maltese tea lovers will soon be noticing the new packs of Tetley tea on shop shelves. Following a two year packaging redesign project, Tetley tea has launched their new look pack in key markets and are now rolling it out internationally.
At the start of the project, Tetley reviewed over 250 packs worldwide across black tea, green tea, white tea, fruit and herbal, redbush and other speciality teas
The new Tetley packaging design evokes a mood described as “the better state of mind teas” as Tetley has a very broad range of delicious teas and infusions to satisfy every tea moment.
The new design builds on the notion that drinking a cup of Tetley can change the way one feels. It can be reviving, refreshing, and comforting, it can wake one up or help a person to unwind, at any time of day. The new swirling graphic illustration modernizes the pack and clearly presents the tea variant in terms of redbush, green, fruit and herbal, speciality and traditional Tetley black teas, within the swirl around the Tetley logo.