MSL Group, one of the world’s top five PR and events networks, through its offices in Italy, is now establishing a base in Malta through a strategic alliance with Corporate Identities International. MSL employs more than 2,500 people and its offices span 22 countries and cover virtually every discipline required for its clients to engage creatively with its audiences 24 hours a day.

MSL Group is the flagship-specialised organisation within Publicis Groupe, the world’s third largest communications group with activities spanning 104 countries and 43,000 professionals. Other companies forming part of the group include Saatchi and Saatchi.

Alessandro Chiarmasso, responsible for the Corporate & Finance Business Unit at MSL Italy, said: “Recent developments in Malta, its strong financial services sector and crucial strategic role in the sector have been noted. The current Maltese Vision 2015 strategy is also very ambitious yet attainable and therefore our presence in Malta has become a natural move for our organisation.”

Managing director of Corporate Identities International Jesmond Saliba said: “We feel that MSL Group provides many of the world’s largest companies and most recognised brands with best-in-class communication strategies to help them reach their business and communication goals. This is in line with Corporate Identities International’s mission with regard to our client base here in Malta and therefore partnering with MSL makes us proud of being in collaboration with a global organisation with which we speak the same language.

“This important move signals a very important phase at Corporate Identities, where we have recently also announced another important partnership with Saatchi & Saatchi Health, also part of the Publicis Groupe,” Mr Saliba added. “As with MSL, our newly established collaboration with Saatchi & Saatchi Health stems from our vision to provide top quality communication services.”

Availing themselves of the latest research and the freshest industry insights, MSL Group’s specialists guide clients through often complex market conditions backed by considerable experience in a myriad of sectors ranging from retail, sport, luxury, energy and technology to automotive, education, healthcare, fashion and lifestyle, beauty, travel, manufacturing, financial and construction industries and more.

MSL Group is also constantly reaffirming its status as one of the world’s leading communications firms through the constant registering of numerous industry awards. This recognition demonstrates the agency’s prowess in creating client campaigns that are grounded in measurable results.

Organisations that have honoured MSL Group include The Public Relations Society of America (PRSA), the International Association of Business Communicators (IABC) and The Holmes Group.