Cakes, desserts, finger food, frozen products and more foodstuffs are now available online from James Caterers’ new portal at www.james-caterers.com. Users can order their birthday cakes, party food or ready meals online, as well as enquire about special occasions such as weddings and other gatherings.

ICON and James Caterers hve merged their technical and food expertise respectively, and have come up with a top-notch solution in which users can order a variety of products online ranging from full meals to customised cakes. The section dedicated to bespoke cakes is already proving to be highly successful with several users uploading their personal photographs to be printed directly on the cake.

The new online shop is built on a robust eCommerce platform, ICON.shopTM, designed and developed by ICON itself to meet the client’s particular needs.

“Our new service was launched just in time for the festive season. We are already getting orders, especially for customised printed cakes to be delivered later this month as Christmas gifts”, said the company’s Catering Director, Konrad Grixti. “We could not get to this stage on our own. The team at ICON was very helpful and their service goes beyond mere technology. ICON sits with clients through every step of the e-business process making the online journey a pleasant one”.

James Caterers could not ignore the growing online client community based on a research study conducted on September 2009 by the Malta Communications Authority, whereby it indicated that 73% of internet users in Malta buy products online. Convenience defines the service being offered with short delivery times, user-customisable products and a 7-day week service. The new website also highlights the caterer’s offerings, sharing information about industrial catering, retail food, as well as outside catering.