2010 was a record year for Frank Salt Real Estate’s overseas promotion, participating in more than 20 property exhibitions and seminars
In line with its overseas marketing strategy to increase awareness of Malta and what its property market has to offer, 2010 has seen Frank Salt Real Estate investing greatly in promoting Malta overseas, mainly through participation in international property exhibitions around the world, including Russia, Scandinavian countries, The Netherlands, South Africa and the UK.
“We strongly believe in Malta’s attractions when it comes to the foreign market. There was a time when Malta appealed mostly thanks to its ideal weather, warm climate and its beaches,” said managing director Joseph Lupi. “However, today Malta offers much more than that. We have clients who purchase property in Malta to benefit from the country’s financial and taxation benefits, others who simply fall in love with the island and our way of life, while others see the potential of the island’s property market and opt for a secure investment. The combination of these elements, together with the friendly Maltese disposition, the proximity to mainland Europe and central position in the Mediterranean, the islands’ infrastructure, EU membership, excellent health services, prime education system and our heritage in general ‘seal the deal’, so to speak.”
Frank Salt Real Estate has always been at the forefront when it comes to foreign buyers and has participated in
similar events since the 1980s. Over the years it has covered practically all the world, from China, Russia and Hong Kong to Dubai, South Africa and mainland Europe.
Today, the initiatives have expanded further and the company also runs and organises its own seminars and events in association with its overseas agents. The company’s new website, which is available in seven languages, is testimony of this, attracting thousands of queries from foreign clients every year.
Chairman Frank Salt agrees: “It doesn’t take an Einstein to realise that many Maltese have already purchased their homes, and that many already have property investments. This means that the current property market will carry on being healthy as long as the number of new developments does not greatly outnumber the number of existing potential purchasers.
“We need to aggressively market our developments together with other property abroad in order to find new buyers. Malta has much to offer these purchasers and we constantly need to make them aware of this. This will ensure a continuing healthy and prosperous property market and plenty of overseas publicity for our Islands, with the resulting visits to our country of many tourists spending long or short periods of time in Malta.”