Hyundai has maintained its 2010 European sales momentum, outperforming the European market trend for new-car registrations in January, according to figures released by industry body ACEA. January was the 25th consecutive month in which Hyundai has performed better than the industry average.

In January Hyundai sales grew by 2,1% compared to the same month in 2010, even though the European market fell by 1,1%.

With registrations of 28.600 units, the brand achieved a European market share of 2,7% for the month of January, up from the 2,6%, which Hyundai took in 2010.

Hyundai’s success last month was driven by the ever-popular i30, which saw a 4% increase in sales compared to January 2010. The recently-launched ix20 and ix35 also contributed to Hyundai’s success, with their European-tailored design, powertrains and packaging attracting new buyers to the brand.