A wardrobe of 44 shiny shades, hot off the runway, reinvent yourself, be your own Fashion

Dior. The lipstick. The style.

Christian Dior was an artist when it came to fashion and to women, and he believed in dressing their faces as much as their bodies. The first ever Dior make-up product was a lipstick, which extended the Dior universe by adding a final touch of colour to look. Simple, audacious and ultra-feminine, colourful lips have since become a Dior trademark. Divinely styled by the artist René Gruau at the late forties, today Dior Addict is embodied by the one and only Kate Moss.

NEW DIOR ADDICT The ultimate fashion accessory

Colour creates a signature look.

Dior Addict is aimed at all fashion fans: Addicted to Dior. Play, mix and match with colour and add the finishing touch to an entire look. A hint of light, rock and roll glitz or shimmering glamour can now be applied to your lips with shine, simplicity and emotional impact.

Innovation equals beauty and pleasure! Dior Addict features a completely new, sensorial formula providing vibrant colour and shine. Its light melting texture is a pleasure to apply, making this formula completely addictive. With 25% less wax than a classic lipstick, it contains instead an extraordinary gel. This exceptional ingredient provides modern transparency, intense plumping hydration and a magnifying glass effect to intensify shine, volume and above all, colour.

The women we asked were unanimous*: they all experienced spectacular shine and real pleasure on applying this luscious texture. 97% experienced all-day comfort, while 93% found the colour simply dazzling! Kissed by the extraordinary texture of Dior Addict, the lips become an invitation to love.

*Self-evaluation by 180 women for a period of 1 month

Addicted to colour.

Numerous shades for a catwalk effect. Easy to wear and impulsive, the essential Dior Addict shades play on the excitement and desires of the moment. They embody a modern, ever-changing femininity that continually reinvents itself by creating everyday elegance, with personal, radiant and emotional impact.

Our Fashion Icon’s 3 styles

The Rock Icon style

Rock icon Hit # 578, Dior Kiss: Kate’s choice. A soft, sensual, simple pink; it lights up her lips with a taste of things to come and gives her rock look a twist, with its stirring presence. Embodying all the pleasure of being a woman.

Rock Icon Hit # 750, Rock’n roll: Delectable raspberry quivers with transparency and daring, then is overcome by a sudden desire to seduce, laugh and dance.

The Doll Icon style

Doll Icon Hit # 333, Nude: a sensuous gleam of beige, a loving second skin caressing the lips with a shimmering veil of feigned ingenuity.

Doll Icon hit # 561, Baby Rose: tender and evanescent, as touching as a pink cloud at dusk inviting a kiss.

Dior is distributed by X-Treme Co. Ltd and can be found at leading perfumeries.