Since 1978 Centrum has been on the leading edge of science, bringing a specially-formulated complete multivitamin. Based on worldwide sales, Centrum is the best-selling multivitamin brand.

Yan Grima, Medical Representative for Pfizer Consumer Healthcare, represented locally by Vivian Corporation, explained the importance of multi-vitamins, in the sense that “while a ‘balanced’ diet will supply all the necessary nutrients we need, our busy lifestyles can mean that people do not receive all the nutrients required in the right quantities every day to maintain good health. Nutritionists recommend eating at least five portions of fruit and vegetables every day. This is often difficult to achieve.”

The Centrum range includes:

Centrum Advance: helps to provide energy, immunity, maintenance of healthy-looking hair and skin as well as maintenance of healthy bones, healthy blood cells and a healthy heart.

Centrum Advance 50+ : specially formulated for adults who are 50+. Additional benefits over Centrum Advance include eye health, bone health, maintenance of strong bones and protection of the body’s tissues as one ages.

Centrum Performance: designed for people who lead busy active lives as well as sportsmen and sportswomen. It helps the body sustain energy and stamina needed for physical performance and may help maintain mental alertness and concentration.

Centrum Junior: helps to provide good eyesight, a strong immune system, healthy teeth, body growth, greater concentration at school, and more energy.

Asked to comment about who benefits from additional vitamins, Mr Grima said that there are many groups of people who may benefit from additional vitamins. These include children, adolescents, the elderly, women of child-bearing age, individuals who are following a slimming diet, strict vegetarians and vegans, people with busy lifestyles who find it difficult to eat a balanced diet every day and also athletes in training.

The Centrum range is available locally from pharmacies in Malta and Gozo.