In an age when everyone is on the web, one needs to stand out from online competition. It is critical to invest in ground-breaking ideas in order for your project to be successful.

This describes the approach that Unique Holiday Malta undertakes when it comes to the web and its business. Unique Holiday Malta rents apartments around the island and provides hospitality solutions for tourists - a market well tuned to the Internet. Knowing that web trends and technologies are constantly changing and improving, Unique Holiday Malta wanted to keep up-to-date and give its audience what it wanted on the web. Unique Holiday Malta has once again trusted in ICON’s reliable expertise to help it stay on the forefront of online business.

“Having more than ten years experience in the industry, we could not but go to ICON’s dedicated team for the latest online trends. They have the right skills, knowledge and innovative ideas to make our project a winning one”, says Mr John Soler, Director at Unique Holiday Malta.

Unique Holiday Malta has revamped its website, giving it a fresh Mediterranean look and feel. The sky-blue background illuminates one’s experience on the site. User-friendly navigation, testimonials, booking widget, videos and multilingual versions of text and banners are among the lucrative features of the site. www.uniqueholidaymalta.com is also connected to major social networks, namely Trip Advisor, Twitter and Facebook.

Social media is huge at the moment, with various users spending time updating their profiles, posting pictures and statuses on their latest interests and activities. No wonder why businesses joined these platforms to spread messages, information and promotional material there. However, Unique Holiday Malta approached ICON for an intelligent social media plan. Moving beyond traditional marketing it launched a viral online competition on Facebook, offering a lucky winner and a guest a fabulous holiday in Malta worth €2,000.

“With ICON’s help, we now have a contemporary snazzy website, designed according to our customers’ requirements”. The new site and online campaign by Unique Holiday Malta facilitates the sharing and dissemination of information with its audience, making it fun and easy for tourists to plan their stay on the island.