Master Group has reached another milestone in the production of its popular squashes and milkshakes, changing the production process to one that uses only natural colouring ingredients. To celebrate this new milestone in the ‘just’ range, Master Group has launched a great competition that will reward one lucky customer with a prize of €1,000 in cash.

“Our range of squashes and milkshakes is a major part of our non-alcoholic beverage business, the success of which over the years has made the brand a household name”, said Master Group general manager Louie Camilleri. “We have always been extremely proud of our squashes and milkshakes and fondly remember what we consider the three most important milestones in their production: the first in 1947, when the range of squashes started with the production of orange, lemon and orzata by the company’s founder Ġużeppi and his mother; the year 2000, when we started packaging the squashes and milkshakes in PET containers instead of glass bottles; and then the very important re-branding exercise that we embarked on in 2009. We have always safeguarded the taste of our squashes and milkshakes, which is equally dear to us and our customers”.

Master Group marketing executive Karl Bondin said: “The competition we have launched this month is intended as both a celebration of this new milestone in our history and a big thank-you to our customers, who have grown with us over the years”.

Participants in the competition must answer this simple question: ‘just’ is produced in many flavours – name two of them. Five ‘just’ labels, each with the participant’s answer, name and surname, mobile number and ID on the back, should be sent to Master Group, Zwejt Street, San Gwann and at the end of September one lucky winner will be drawn and will receive a prize of €1,000 in cash. Labels may also be taken to Master Cellars, Oratory Street, Naxxar.