The Malta Independent 18 May 2025, Sunday
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The BIOM Project

Malta Independent Sunday, 24 April 2011, 00:00 Last update: about 12 years ago

The human foot evolved to walk and run on soft ground. Natural terrain gives way to the foot, helping to absorb impact. Today’s hard surfaces have no give. BIOM Natural Motion was designed to provide the same level of support and protection as a soft surface, such as sand.

The BIOM Project is the revolutionary running and walking shoe concept from ECCO. Their philosophy is to let the foot move in its own natural way. Walking is one of the most natural motions for human beings. The human body has adapted to this forward motion over hundreds of thousands of years. Every bone, muscle, tendon and ligament of our foot is constructed to walk and run. Running increases stress on the foot structure therefore ECCO have created BIOM - a shoe that supports the foot just where the support is needed and in a natural way.

ECCO BIOM guides the body to follow its optimal natural motion path, it enables the feet and lower leg muscles to strengthen. The BIOM Walk models are developed for your sporty, walking activities or your everyday leisure wear. The human body is naturally designed to walk. The barefoot is engineered to absorb impact and propel itself forward. Yet most shoes constrain the foot from following this natural motion path, preventing your feet from strengthening. BIOM Walk gives the foot just the right amount of protection, while enabling it to follow its optimal barefoot motion.

Training is based on your body’s capacity to respond to effort by becoming stronger and fit. With this in mind, ECCO designed BIOM Train. The BIOM Trainer is a multipurpose training product. No matter if you go to the gym for a work out or out for a run in the park, it allows your feet to move and train to become stronger with each session.

The BIOM Run model was designed with casual runners in mind, runners which need a little more support and protection without limiting the natural motion of the foot. The flexible, anatomical construction offers enough protection for hard surfaces and offers a natural running experience.

Every element of the BIOM range helps the body but does not overprotect the foot or prevent natural motion. The foot first has to re-learn how to stabilise and how to move. It will take some time to get back to your roots, but the foot will become stronger in the end. A stronger foot and lower leg muscles will then stabilise and control the motion. The BIOM design is a replica of the human foot, it allows the foot to move in a natural way...just natural motion!

Don’t miss out on this revolutionary BIOM technology and come try on a pair of BIOM shoes today! Exclusively available from King Shoe Shops in Valletta 21224804, San Gwann 21378433, Bay street Level 0 23720010 and Tower Shoes, Sliema 21333777. Visit www.ecco-shoes.com.mt to view the full BIOM range.

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