Banif Bank (Malta) plc has recently launched a new Hello Kitty branded credit card to its existing range of card products in collaboration with the famous international brand.

The unique and stylish product is being offered to women who like to shop around in style and get noticed with their exclusive Hello Kitty Credit Card from Banif.

It is targeted exclusively for ladies who want to add glamour to their shopping experience.

“This is another first for Banif Bank in Malta,” said Luis Avides Moreira, Chief Commercial Officer of Banif Bank (Malta) plc at the launch last week.

“Banif is very proud to be the first bank to launch a new card product for females in Malta. The Hello Kitty Credit Card is a specially designed product intended for those who like to shop in style”.

Banif was the first bank in Portugal and in Europe to introduce the Hello Kitty card products. The cards were launched in Portugal in 2009, and were an instant hit with women. In this regard Banif Bank (Malta) felt that it should make these products available locally.

The Hello Kitty Credit Card features all the benefits of Banif’s Classic Cards and much more.

It offers higher credit limit than any other local classic card with a minimum of €1,000. Flexible repayment options, lower card annual fees, an interest free period of up to 51 days and ease of use since it is accepted in all Visa recognised stores both locally and overseas, are also included.

Ladies using the Hello Kitty Credit Card when paying for a trip abroad are entitled to free travel insurance, added Stephen Grech, who heads the Direct Channels Unit, during the product launch. This policy covers the card holder, spouse and children.

More information on the Hello Kitty Credit Card is available from any Banif Bank branch or by phone on 2260 1000.