Air Malta and the Malta Tourism Authority have launched a joint advertising campaign at Harrods - the world famous luxury store in Knightsbridge, London. The two-week advertising display, which was showcased on Harrods iconic windows, highlighted the island’s diversity for the forthcoming summer season.

Commenting on this initiative Alex Incorvaja, Malta Tourism Authority Director - UK & Ireland said, “The Malta Tourism Authority is proud to be associated with our national flag carrier Air Malta's campaign at Harrods. It gives us a unique platform to showcase the Islands' diverse offering to Harrods customers.”

Air Malta Section Head Marketing Services, Jimmy Attard added that such campaigns help to foster greater synergies between both organisations to increase tourism arrivals to the islands.

This summer Air Malta will be operating 31 weekly flight connecting London Heathrow and Gatwick airports to Malta. The Maltese airline remains committed to the local tourism industry and throughout its 37 year history has shown that it is the major driving force behind the development of the local tourism industry. Air Malta remains committed to continue offering this commitment and services both to the Maltese and foreign travellers wishing to travel to and from the islands.