Over a 100 Vodafone roaming managers from around the world have met in Malta to review the company’s global roaming strategy. The Vodafone Roaming Plenary, held at the Old University Building in Valletta, brought together representatives of Vodafone’s mobile roaming teams. This group exclusively focuses on ensuring its customers can use their mobile phones wherever they travel.

This is a highly challenging task: many national platforms and processes need to work together in real time, across different time zones and cultures, to deliver the quality standards to which Vodafone’s customers are accustomed. At the centre of this year’s conference was the increasing use of data phones and applications while travelling. This includes, for example, SIM cards that are embedded into satellite navigation devices and the next generation of cars. As the central roaming platform for such devices, Vodafone Malta plays a pivotal role in this cutting edge market.

“The Vodafone family continues to lead in roaming,” said Vodafone Malta CEO Balesh Sharma. “We are proud to be part of this family because we place great importance on providing the best solutions for our customers at all times. The latest trends show that voice and data roaming are becoming a critical part of our customers’ needs and we want to continue being at the forefront of addressing those needs.”

“Vodafone Malta has been at the centre of roaming innovation within Vodafone for several years now,” said Dave Smithwhite, CEO of Vodafone Roaming Services. “An example of this is the company’s role in maritime roaming and embedded mobile roaming. We are therefore delighted that our Maltese colleagues offered to host this year’s Vodafone Roaming Plenary.”

Vodafone Roaming Services enable more than 180 mobile operators to deliver easy and worry-free mobile roaming across the world. For Vodafone’s more than 650 roaming partners, Vodafone Roaming Services also acts as the single access point for all Vodafone operators to combine extensive roaming know-how with global scale and local operating experience.