According to the latest statistics, GO saw impressive growth in its share of the TV market in 2010, thanks to its considerable investment in content, its network infrastructure and its customer care.

Recent figures released by the Malta Communications Authority indicate that GO’s share of the market had increased from just over 32 per cent at the end of 2009 to 42 per cent by the end of 2010.

There were only 4,900 new subscribers to Pay TV during those 12 months, but GO managed to win 15,500 customers.

GO is also seeing a very positive response to its offer of €2.99 for a basic Free+ service aimed at the thousands of households who currently only receive analogue signals, which are to be phased out this month.

“GO has invested heavily in content, launching both exclusive sports coverage and our film channel last year. We are now getting ready to launch our new IPTV product – GO interactive TV – which will change the television into an entertainment centre as it gives the user much more control over what is watched, as well as enabling the viewer to watch in a way that is more convenient, thanks to features like Catch Up and Restart, and Pause, Rewind and Record,” said GO’s product manager for TV Michèle Dandria.

“Of course, we also invest continuously in our call centre and training, so that our customer care remains second to none,” she said.

Last year, GO announced that it would be investing more than €100 million over a six-year period. Last year, work started on replacing the copper wire used for telephony and internet with fibre-to-the-cabinet (FTTC) technology, to increase internet speeds. This will improve internet performance – delivering high speed internet that can easily carry innovative services such as GO interactive TV. Over half GO subscribers in Malta can already be served via this fibre technology, and the numbers are constantly increasing with the project now in its third phase.

Last year, GO also invested heavily in the TV production facility at Maghtab, which handles all its exclusive sports channels and its GO stars film channel, and it became Malta’s first quad-play company when it bought Multiplus in 2007.