Melita has opted for the world-leading television video on-demand aggregator, On Demand! Group (ODG) to launch the first video on-demand services later this summer.

Melita’s VOD launch will mark the extension of ODG’s reach to 18 platforms in 12 countries handling over one billion video on demand transactions per year in nine languages.

The Video on-demand service will be available to all Melita subscribers having Melita’s interactive Netbox HD. The service will include a library of popular TV series, top comedy, drama, documentaries, children’s programming, movies and music videos for subscribers to choose from whenever they want. Viewers will also have full control to pause, rewind, fast-forward or watch their favourite show as many times as they please, just like a DVD.

“TV viewing trends have changed drastically and will continue to change. Our subscribers are telling us that they want more control of what they watch and when they watch it on TV. Our Video on-demand service will satisfy this demand offering total freedom to watch what you want when you want,” said Ludolf Rasterhoff, Chief Operations Officer at Melita.

This month, Melita subscribers also started enjoying two interactive TV services: Facebook on TV and an app which allows subscribers to use their iPhones or Android smartphones as a TV remote control. The app is available to download from the App Store and Android Market respectively. Both services are free of charge and are available for all subscribers who already have the interactive Netbox, connected to Melita’s Internet service on the Entertainment Pack.