For the seventh year in a row, Emirates Airline’s ‘ice’ inflight entertainment system has been awarded the ‘World’s Best Airline Inflight Entertainment’ award at the 2011 Skytrax World Airline Awards.  The awards are based on voting by over 18.8 million airline passengers from 100 different nationalities.

Emirates latest IFE system, ice Digital Widescreen (‘ice’ stands for information, communications and entertainment), offers a staggering choice of over 1200 channels of entertainment, including over 280 movies from around the world, hundreds of TV choices and thousands of music tracks from contemporary to classical.

As well as investing in the latest entertainment content and newest systems, Emirates has recently finished upgrading the hardware on its existing A330-200 and A340-300 fleets to a new digital IFE system; bringing ice to every seat in Emirates First Class and Emirates Business Class - a considerable investment in equipment at time when many airlines are easing back on significant product improvements.

Furthermore, Emirates now has over 90 aircraft equipped with AeroMobile, which allows mobile phone use inflight, and will soon roll out A380 aircraft equipped with WiFi internet connection.

“This year’s Skytrax ‘World’s Best Airline Inflight Entertainment’ award once again underlines our relentless commitment to providing the best inflight entertainment in the air – offering more content, in more languages and ultimately more choice, than ever before,” said Patrick Brannelly, Emirates’ Vice President Corporate Communications Product.

“Emirates seems to have a very firm grip on this title, having been named the winner of world’s Best Airline Inflight Entertainment Award for many successive years,” said Edward Plaisted, CEO of Skytrax.

Emirates flies on a daily schedule from Dubai to Malta via Larnaka, Cyprus.