HSBC Premier customers have said they are receiving a better and faster service since the bank introduced the Premier Direct Service a year ago. Premier Direct is exclusive to Premier customers and was the first relationship management service of its kind to be launched in HSBC Continental Europe.

Premier is HSBC’s individually tailored proposition of exclusive banking services that can be accessed from anywhere in the world. It includes a dedicated relationship manager committed to making banking easier, independent financial advice to plan ahead, preferential rates and terms, family services and a host of worldwide benefits.

Whether it is planning for retirement, considering the purchase of a new house or maximising the benefits Premier offers, HSBC Premier customers will always be just a telephone call away.

“Premier Direct is all about delivering a World Class service that our Premier customers rightly deserve and have come to expect. We are confident that our Premier Direct Team will continue to help us to differentiate the service that we offer compared to our local competitors” said HSBC Head of Malta’s Retail Banking & Wealth Management Andy Ripley.

“Customers tell us they have found the service extremely efficient and our staff ready to go the extra mile. For customers that are internationally mobile, or for those that have little time for banking, having the same relationship manager contacting them for their needs is a real bonus,” said the bank’s head of Premier Gregory Inglott.