ICON continues with its prestigious portfolio of web development, with the latest addition being a fully fledged business website for VJ Salomone Marketing Ltd. The site is visible at http://b2b.vjsm.com.mt.
VJ Salomone Marketing already has its own website which was also developed by ICON, but the company recognised the advantages of providing a tailor made website directed towards business enterprises. The objective of the site is to bring potential retailers closer to the range of products represented by VJ Salomone and creating an online platform through which bulk orders may be initiated.
Commenting on the new site, VJ Salomone Marketing director Mr. Victor Galea explained that it is important for the company to have its own business-to-business website in the current online market environment. The group is a leading importer in Malta for the giant Procter and Gamble distribution conglomerate. Amongst the brands that VJ Salomone imports and distributes, one can find such established names as Duracell, Gillette, Always, Pampers and Ariel.
“As a distribution organisation, our customers are mainly the local retail and wholesale trade. It is important for us to have a means of reference and communication tailored to the needs of the trade. Through this website, trade customers can find our product portfolio, express interest in purchasing specific products and learn about the latest tips and news surrounding the P&G brands”, Mr. Victor Galea said.
The site is equipped with ICON.snaP, a fully in-house developed content management system which is tailor made to the customer’s needs, and offers easy and user friendly access for content. Mr Galea added that “we very much like the simplicity of the website, and the fact that it has the same thematic ‘look and feel’ as our other sites, showing a consistent online presence”. The site is powered by a product management engine which allows the user to browse through thousands of products easily and quickly.
VJ Salomone chose ICON for this project primarily because the company had already done great work with the other VJ Salomone websites which have already been extremely well received by partners and clients alike.