Vodafone Malta has announced that the company will be investing €11 million in projects throughout the coming year aimed at taking their Customer Relationship Management systems to a higher level.
During a press conference, CEO Balesh Sharma said, “We will be overhauling our CRM systems to help us reach our ultimate aim and commitment to keep providing the best user experience to our customers, exceeding the existing high scores on customer satisfaction.”
“Surveys show that our customers are already enjoying the best user experience. Studies show we consistently rank first, well above our competitors. Moreover, we want out customers to continue recognising that Vodafone has the best network, the best devices, the best plans and a quality customer care service, all of which are critical to enjoying a superior experience,” he added.
The investment programme for Vodafone’s upcoming financial year is part of a larger ongoing capital investment project reflected in the company’s growth. Over the past years, Vodafone has continuously invested in having the best network. This has clearly been achieved and the results from independent studies show this. Vodafone has been investing in the Maltese telecom market for a number of years and since 1989 has invested around €200 million. Fifty per cent were spent in the past 10 years. Vodafone Malta was Vodafone UK’s first foreign investment.
“Serious investment helps us remain at the forefront of technology,” said chief financial officer Michel Macelli. “We were the first to deploy 3G service with HSDPA in Malta and we also have our own submarine cable linking Malta to the rest of Europe. Last year we upgraded our network to 14.4Mbps in download and expanded the network’s capacity to cater for the increasing traffic generated by USB keys and smart phones. We also completed the upgrade of our radio network and introduced HSDPA and HSUPA technology.”
Growth envisaged in mobile data market
Despite the 100 per cent rate of mobile penetration in the Maltese market, Vodafone believes there is room for growth especially as the demand for data-on-mobile sector expands, in the footsteps of other European markets.
Mr Sharma explained that network capability and speed are critical in delivering a superior customer experience. Hence, the company’s commitment to have the best network and provide the fastest and most reliable nationwide mobile data network in Malta. “We are pleased to say that our efforts have been rewarded and confirmed through independent German research technology agency P3 Communications GmBH,” he said.
Vodafone Malta introduced its new Chief Technological Officer, Andrew de la Torre. Mr de la Torre, who has a 15-year-long experience of working with Vodafone UK, announced that Vodafone Malta has been confirmed as being the operator that provides the fastest file download performance and the fastest file upload performance among all mobile radio networks in Malta. This certification was provided through an independent study also conducted by German company P3, on of Europe’s leading providers of radio network testing, independent measurements and audits of service quality. The tests were carried our in all major localities and on the connecting roads as drive tests and outdoor stationary tests.
Vodafone reported that it shows significantly higher mean user data user in upload and download than that of competitor operators.
Android Village at Spinola Bay
This weekend, Vodafone Malta is holding the event Android Village for all the family at Tigulio car park in St Julian’s.
The three-day fun event promises to be an attraction for keen Android technology fans of all ages. Young techies and gamers will enjoy trying their hand at a number of popular games like Angry birds or Velcro defiance, that are the current rage. Also, android phones and tablets will be sold at heavily discounted prices.