Four beautifully crafted mugs, decorated with images from old-time classic advertising are the latest addition that Nescafe Malta is introducing as part of it Nescafe Vintage Collection. This new set of mugs is decorated with illustrations and images from the classic adverts that propelled Nescafe soluble coffee to the top of the worldwide coffee market. Surely a fresh addition in the Nescafe Collect Gift Scheme that will be very well received by Nescafe’s loyal customers around Malta and Gozo.
The mugs in this collection embody a vintage feel in both imagery and shape, with a somewhat rectangular shape and larger than normal design reminiscent of older designs, which are once again becoming quite fashionable. The classic adverts depicted on the mugs are real adverts from Nescafe’s marketing campaigns in post war Europe, amongst them France and Germany. These adverts have gained something of a cult status, and are a perfect brew of a history that harks back to the 1930’s, when Nestlé revolutionised the way instant coffee was made! The Vintage Collection celebrates the historic relationship Nescafe has maintained with worldwide audiences through sustained collaborations with the mass media.
This history starts with a very simple premise: making a delicious cup of coffee by simply adding hot water. That was the mission set upon Nestle’s very own coffee specialist Max Morgenthaler and his team. They made soluble coffee which retained coffee’s natural flavour and nutrients, and called it Nescafe: marrying the reputation of the Nestlé brand and that ‘aroma’ of romance suggested by the Italian word café. Through the years, a solid media campaign brought Nescafe into every household, making it the worlds favourite coffee.
The new Vintage Collection Mugs are an ideal way to complete the Vintage Collection, which is another reward gives to its loyal customers. It is part of the Collect scheme, which is tied to the 100g and 200g jars of Classic coffee, and Original Decaff 100g jars. Jars can be exchanged at Nestlé Malta’s offices, situated in Pantar Road, Lija, and at the Maltapost Office in Triq il-Vizitazzjoni, Għarb, Gozo. The Classic & Original Decaf 100g Jars are valid for 1 point whilst the 200g jar for 2 points. For the Original 100g, the standard label and jar are required. Consumers are kindly reminded to return their jars washed and cleaned thus ready to be recycled.