The Chartered Institute of Marketing (CIM), the leading international professional body for marketing, celebrates its centenary this year and CIM Malta has organised a number of events to make 2011 a special year for marketing and marketers in Malta.

The highlight of CIM Malta’s celebrations will be the Centenary Conference, which will be held on Friday, 14 October at the Corinthia Hotel, St. George’s Bay, from 8.30am to 1.30pm, followed by lunch. It has been some time since a marketing conference has been held in Malta and the Institute’s centenary has presented a golden opportunity for CIM Malta, together with CIM’s UK head office, to bring to Malta two keynote speakers who are internationally acclaimed within the global marketing community. Emeritus Professor Malcolm McDonald and Emeritus Professor Michael J. Baker will both deliver keynote addresses and will be joined by Maltese expert Dr John C. Grech.

Professor McDonald will present Marketing in the boardroom – 10 questions directors are asking their marketing colleagues and the answers they should be receiving. Dr Grech will speak on the subject of Marketing within an evolving 21st century paradigm and Professor Baker will share his most recent research on Transformational marketing

This is an experience not to be missed by all those involved in marketing and business. It will show how marketing is relevant to all walks of life, not just commercial organisations. Participants in the conference will have the opportunity to debate the issues and seek answers through the questions and open discussions during the sessions, as well as the chance to network with the speakers and each other during lunch.

The conference fee is €175, €150 for members of The Malta Chamber of Commerce, Enterprise and Industry and €125 for members of The Chartered Institute of Marketing. The conference has been allocated four hours continuing professional development (CPD) through The Chartered Institute of Marketing’s Chartered CPD programme.

More information – including the conference programme, speakers’ profile, subject outline of the presentations and registration form – can be found on the Malta page of The Chartered Institute of Marketing website cim.co.uk/Malta or through email [email protected]

The CIM Malta Centenary Marketing Conference is sponsored by Bank of Valletta plc and The Malta Tourism Authority and supported by Standard Publications Ltd (publishers of The Malta Independent), JPA, Network Publications Ltd, Corinthia Hotels, Impressions Ltd and Simonds Farsons Cisk plc.