In today’s competitive market, customer retention is the order of the day. If you do not look after your customers, your competitors will.

Nowadays, customers are seeking quality rather than quantity of information, so your people must be equipped with the right tools for them to be able to provide the best possible service in the shortest possible time.

Exigy is organising a two-hour business breakfast on 18 October entitled “CRM: Managing Your Customers for Business Growth” aimed at helping organisations understand how a Customer Relationship Management (CRM) solution will work for their business.

The event will also feature a showcase of the growth prospects that CRM brings and how it helps organisations leverage on customer interactions to find, win, retain and grow profitable customer relationships.

The seminar will present a business case for CRM, analysing when such a solution is to be considered, how it should be planned, what are the associated risks and how such risks can be mitigated.

This will be followed by a CRM software demo, based on the new Microsoft Dynamics CRM 2011, which will be applied to various business scenarios.

The event will bring together CFOs, CEOs, sales directors, marketing directors and relationship managers from different industries who are looking to maximise their knowledge on CRM solutions for business growth.

Special guest speakers include Eric Muscat, Partner, IT Advisory at KPMG Malta and Kevin Schembri, SMS&P Manager at Microsoft Malta.

If you are interested in learning more on how Microsoft Dynamics CRM 2011 can help improve business prospects, you are invited to the Radisson BLU Resort, St Julian’s.

Participation is free of charge. To register, please phone 2011 2000, or e-mail [email protected].