Technoline announced its new corporate identity, one that builds on the previous in terms of look and feel, by retaining its distinctive green cube within the logo.
According to Technoline’s managing director Simon Cusens, this upgraded CI will continue to strengthen the company’s recognition in the industry, communicating its forward looking vision as a leader in its field.
In conjunction with the new CI, Technoline has also invested in a completely new web presence, which includes e-shopping, a facility which brings the company closer to its consumers.
With over three decades of experience, Technoline is one of Malta’s leading pioneers in the medical and scientific industries in Malta and the Euro-Med region, and supplies and maintains products geared for children, the elderly, people with disabilities, home nursing and fitness products. Technoline’s technical portfolio includes premium medical, scientific, pharmaceutical and environmental brands.
While emphasising Technoline’s pioneering role in having been one of Malta’s first operators in the medical and scientific equipment supplies and maintenance sectors, Mr Cusens sees the new CI as “timeless”, therefore strengthening the company’s mission and business aspirations for the future.
“The launch of Technoline’s new site complements the recent adoption of our new corporate identity,” Mr Cusens explained.
The firm behind Technoline’s new CI and website is Dmax.tv. When asked what he sees in the new logo, Dmax CEO Ray de Bono said, “The new logo inherits most of the characteristics of Technoline’s previous one, bridges the company with the digital age, and gives it a deeper dimension and outright dynamism”.
According to Dmax.tv director, Uwe Schoenfeld, Technoline’s new site is easy to navigate and an information-rich site that communicates well Technoline’s business.
“Technoline will continue to invest in its online presence, Search-Engine-Optimisation and company IT as I believe this brings us even closer to our clients and distinguishes us from the rest of the market in terms of our added value promise,” Mr Cusens concluded.
Technoline’s new web site was part-financed by the European Regional Development Funds (ERDF) programme.