Air Malta has embarked on a marketing campaign in the UK and Italy, the airline’s core routes.

The aim of the campaign is to target direct consumers and entice them to take short break holidays on the Maltese Islands at great prices. They also aim to create brand awareness about Air Malta.

Various media are being used to advertise this campaign in the UK, including radio spots, print and online media as well as direct advertising on the tube. The campaign in Italy will include radio spots and online advertising.

Air Malta has invested in these campaigns to continue its drive to boost incoming tourist arrivals. It continues to show the National Airline’s initiative and willingness to assist and invest in the local tourism industry.

This campaign in the UK is a prelude to the Malta campaign at Harrods Store in Knightsbridge, London which is also being supported by Air Malta and which was recently announced by Culture and Tourism Minister Mario de Marco and Finance Minister Tonio Fenech.