Boldness, audacity, sensuality and confidence are the main attributes behind the latest Spring and Summer 2012 Collections just launched by Massimo Dutti through the latest campaign film featuring gorgeous model Arizona Muse and Ryan Burns, the two faces of Massimo Dutti for the coming season.

“There is a special elegance that characterises these most recent collections, an elegance that is subtle but always present,” explains Annabelle Caruana, manager of Massimo Dutti outlet in Malta. “By the looks of the new collections that are reaching our outlet at The Point every week, we can safely say that Massimo Dutti has once again come up with plenty of irresistible must-haves. It looks like this coming season is going to be an audacious one for those who would not mind electrifying their wardrobe with punchy colours as seen in the newest Massimo Dutti spring/summer 2012 campaign.”

“The new collections are for the bold type of men and women who are confident and want to express their confidence through their choice of a vibrant look. In fact, this coming spring is the time to be creative and try innovative ensembles,” added Ms Caruana. “Massimo Dutti is a brand with such a visible presence that it allows every individual to still be able to draw attention by adding just one refreshing pop of colour such as a blouse or a bag and still make a statement.”

There is something for every fashion lover in the Massimo Dutti collections and notwithstanding a shopper’s choice to be bold and assertive, sophistication will never be given up. From classy neutrals and classic silhouettes to bold, vibrant colours and modern cuts, this is definitely going down as one of the most sought after collections for the coming season. Neutrals, eye-popping shades, florals, polka dots, lace, clean silhouettes, showstopping handbags and shoes – all are good enough reasons to rethink and revamp your wardrobe.

“Our collections are sophisticated and feature a vast array of tailored pants, dresses, shirts and a parade of appropriate accessories. And all outfits may be easily completed with any of our collections of shoes, practical handbags, belts, scarves and precious jewellery,” concluded Ms Caruana.

Massimo Dutti’s advertisement themed Beyond the Horizon was shot by the talented advertising house Hunter & Gatti and may be viewed on Bigbon Franchise’s official facebook page.