Melita’s brand and communications manager, Alison Bezzina, successfully completed a training programme in social marketing through the eMarketing Association, thereby becoming Malta’s first Certified Social Marketing Associate (CSMA).

“Social media is a communications revolution. The last time something this big happened was thanks to Gutenberg over 500 years ago. The likes of Facebook and Twitter give each and every one of our customers a voice, so while in the past, we poured the Martinis the moment everything went to print, now we wait and listen to what our customers have to say in real time,” Ms Bezzina said.

As part of her brand and communications role, Ms Bezzina coordinates communications on Melita’s Facebook page, which currently has well over 30,000 fans. The page is updated and monitored on a daily basis by both the marketing and customer care teams at Melita. The social media effort forms part of Melita’s strategy to increase customer touch-points, the main aims of which include increasing customers’ opportunities to contact the company, and enabling the company to respond to customer queries more swiftly.

The eMarketing Association (eMA) is an international association of e-marketing, e-commerce, internet companies, professionals and students. It provides marketing resources, services, research, certifications, educational programs and events to its members and the marketing community generally. With members in over 40 countries around the world, the eMA advocates ethical practices in Search Engine Optimisation (SEO), email marketing and website promotion. Members subscribe to a strict code of ethics prohibiting spam, unethical SEO techniques and other practices that are not in compliance with honest and ethical business practices.

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