The official launch of the highly anticipated Canon EOS 5D Mk III and the Canon EOS 1DX was held at the Portomaso Hilton recently.

Besides these professional award-winning DSLRs, the event was also the debut for the Canon Cinema EOS system, with the launch of the EOS C300 in Malta. The versatile and affordable XA10 professional video camera was also presented.

The EOS Cinema System has recently been adopted by the British Broadcasting Corporation (BBC), who is using it for its range of high-definition channels.

In front of a crowd of professional photographers, videographers and media related guests, Avantech, the local representatives for Canon, presented a series of quality film clips courtesy of Liquorish, JP Gatt and the team from Gadgets. These were achieved using both the XA10 professional video camera as well as the Canon EOS digital cameras.

The guests were then able to get acquainted with all the cameras, with the assistance of the Avantech and Canon staff.

Of particular interest to the many professional photographers present was the news given by Nick Camilleri of Avantech regarding the commencement of the Canon Professional Network in Malta – a service that has been highly anticipated but that to date has only been available abroad.

Mr Camilleri also announced the appointment of the first ever Canon Ambassador for Malta, UEFA accredited photographer Domenic Aquilina, in recognition of his international achievements and loyalty to the brand. All Domenic’s images bear the trademark of Canon photographic equipment. Domenic’s unrelenting determination to succeed in his profession clearly echoes the Canon slogan, With Canon You Can.