Seven months ago, Eni, Italy’s energy giant in collaboration with FIAT and Trenitalia, launched ‘ENJOY’ in Milan, a car sharing initiative aimed at alleviating some of the traffic congestion in the city. The initiative was then extended to Rome and recently, also to the popular summer destination of Rimini.

To date, 100,000 clients are subscribed to the service in Milan and over 700,000 rentals have been registered by the service since it was launched. FIAT’s fleet in Milan comprises 600 FIAT 500 and 50 FIAT 500 L.

“These are figures that confirm the enormous popularity being enjoyed by this car-sharing facility ‘ENJOY’,” says Eni. “This success is also owed to our choice of the red Fiat 500, the compact, secure and trendy car that is a status symbol across Italy, to the free online registration to this scheme,  to the accessibility and easy payment for the service and the very competitive and realistic rates at which people can use this service. The take up to this service has been across all client profiles and appeals to all generations, proof of the simplicity and immediacy with which it can be used,” added Eni.

The success was also replicated in Rome where in just a month and a half since its launch in the capital, ‘ENJOY’ has seen 25,000 client subscriptions and around 50,000 rentals. Around 450 red FIAT 500 vehicles form ‘ENJOY’s fleet in Rome and plans are underway to bring the numbers up to 600 in the coming months to satisfy the growing demand in the capital.

Now, Eni's car sharing service has just been introduced in Rimini with a fleet of 70 Fiat 500's available to the people of Rimini and to the many tourists who flock to the city in the summer. The service will be available until September.

The Enjoy car sharing service offered in Rimini is the same as in Milan and Rome: free registration exclusively online, a simple, immediate customer experience and the most competitive rates available on the market today: 25 cents a minute when driving (for the first 50 km, after which an extra cost of 25 cents per km applies) or 10 cents a minute when the car is parked. This cost is all-inclusive, including insurance, maintenance, fuel and parking.

All the Fiat 500's in the Rimini fleet are in the Euro 6 category, have parking sensors and are equipped to carry up to four people in perfect comfort. Booking the closest car to you is easy: find and hire a vehicle with the smartphone app (available for Android, iOS and Windows Phone), via the internet site enjoy.eni.com, or choose a free vehicle on the street and rent it on the spot.