The Malta Independent 20 August 2026, Thursday
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The importance of marketing and investing in growth for SMEs

Thursday, 22 January 2015, 10:29 Last update: about 13 years ago

By Astrid Veld

 For today's SMEs, exporters, small businesses and marketers who want to market and Invest in growth opportunities, the route to success can be complex and convoluted, with a bewildering array of options, tools, choices and channels available.

It's precisely this challenge that the Malta's Premier Marketing & B2B Networking Convention scheduled for the 20th of February at The Palace, is aimed at addressing, offering succinct, actionable information and networking opportunities on all the key options under one roof in one dynamic day.

 The organisers of this convention have left no stone unturned to provide an intense content- packed, one- day conference, with top SME exhibitors,best leading experts on marketing and SMEs providing delegates an unforgettable event which covers the most important marketing topics for SMEs and exporters, including finance, insurance and investment essentials.

 

Following wide success achieved during previous events, Malta's Premier Marketing & B2B Networking Convention is a completely customised multi- stream event offering SMEs the flexibility to build a personalised itinerary around their information needs to improve growth for their businesses.Malta's Premier Marketing & B2B Networking Convention is Malta's biggest and best marketing practice event with over 400 Marketing Professionals and Industry Leaders in attendance.

With a great agenda, top speakers and contemporary subjects, the event will also be attended by the Minister for the Economy, ICT, Investments & Small Businesses, Dr Chris Cardona, who will be addressing the Digital Agenda and Digital Marketing for SMEs, whilethe Minister for Education, Evarist Bartolo, will talk about Developing of Marketing Education and Skill Sets for SMEs.

Keynote speakers include Marica Tonna, COO Malta Enterprise, Brigitte Tanti, Project Coordinator of Malta Enterprise, Professor Louis Naudi, Judith Galea from Head of Business Development withMiddle, Marcel Mizzi, Director of General Informatix Ltd, with a presentation on digital marketing and e-commerce, Cain Grech, Manager (Policy and Administration) Malta Enterprise, Maastrich University's fellow Professor David J Dingli, Mario Duca, President Malta Association of Family Enterprises and Werner E Jung, from Flexible-Factory Institute of Germany, as special guest leading this event's single Workshop.

Subjects treated with open floor Q&A sessions include international marketing and growth strategy, fair trade centre business development, marketing research and finance schemes and opportunities for SMEs and start-up companies.

Definitely worth a day away from the office, a right spend of your time and a boost for your career.  

 

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