A Dutch Heineken draught master is currently in Malta sharing his expertise with local barmen on how to pour the perfect draught Heineken beer.

The campaign by Heineken started off some three years ago in Malta and experts have visited as many as 44 bars and coached 400 barmen.

Members of the media were today given an in-depth explanation of the simple steps which should be followed by bar tenders to serve a perfect Heineken draught beer. 

The steps are simple unless someone is distracting you: Rinse the glass to make it clean and cold or refrigerate the glass before, pour with the glass tilted at a 45-degree angle, skim off the foam at a 45-degree angle to seal the head, check that the head sits on the horizontal line of the star on the Heineken glass, and finally serve on a Heineken coaster with the logo facing the customer.

The expert explained that the only reason for ordering a second beer, is the quality of the first.