Malta's film industry is hitting the headlines at the Cannes Film Festival this month thanks to the intensified marketing efforts being undertaken by the Malta Film Commission in some of the most prestigious entertainment publications.

The MFC has been encouraged by what it described yesterday as a "remarkable increase of foreign production companies confirming their interest to shoot in Malta".

The campaign was conceived to coincide with the 68th edition of Cannes Film Festival, arguably the world's most important,  being held this month.

The campaign's scope, according to the MFC, "is to make Malta's versatile locations and our financial incentives more visible internationally targeting hundreds of professional foreign filmmakers who will be attending this year's market."

The Maltese film servicing industry last year grew by an outstanding 650%, and injected millions of euros into the country's economy. The campaign also reflects the government commitment to continue driving this challenging industry forward so as to achieve consistent growth and sustainability.