Calligaris, the contemporary Italian interiors brand, recently opened its UK flagship store in the heart of London on Tottenham Court Road - famous for its array of modern furniture stores. The shop layout features a new innovative design concept and showcases the very best of the brand's stylish, high quality collection.

Giorgio Gobbi, General Manager at Calligaris, says: "We are delighted to be launching a flagship store in the UK. The new design concept showcases the best of the Calligaris brand in its own unique style. The combination of the wood and metal mesh used in the store's furnishing represents the traditions and history of the brand, alongside its contemporary flair.

"Calligaris is famous for giving design lovers the opportunity to create bespoke pieces of furniture thanks to its extensive range of products and finishes. The store will reflect this as we offer a tailored consultancy and design service with the help of our innovative 'Interactive Totem', giving customers the ultimate shopping experience."

This innovative multimedia display gives customers the unique opportunity to view all products and design their own furniture by selecting from Calligaris' extensive range of finishes and colours. Once the items have been selected, during a process that is assisted by experienced store staff, the technology allows the customer to virtually see how the furniture will look in a domestic setting.