The Malta Gaming Authority and Microsoft Malta have signed a formal agreement, which will see the Authority implement the latest Customer Relationship Management (CRM) systems to automate its gaming and licencecee management processes via a dedicated and secure web portal. The actual licence being issued will still, however, be subject to due diligence and other checks.
The project will transform the way the MGA interacts with its current and prospective licensees through the simplification and digitisation of its online and land-based procedures, MGA representatives said during the press conference held at Smart City. A dedicated dashboard will also give applicants the possibility of following the status of their application in real-time.
The CRM will be rolled out in phases, which should be complete by the end of 2016.
Parliamentary Secretary for Competitiveness Jose Herrera, addressing the launch, said that this was another milestone in their roadmap to reinforce Malta's position "as one of the leading gaming jurisdictions in the world. The Authority embarked on a strategic project to change the way they do business, by eliminating bureaucracy, be more effective, more transparent while focussing on consumer protection and keeping the industry free from crime. This CRM system will enhance the MGA's interaction with its current and prospective licensees".
"Executive Chairman of the MGA Joseph Cuschieri said - "the Authority believes that the agreement with Microsoft Malta is the start of a fruitful collaboration between the two entities. As stated last year, we are reviewing and restructuring all our internal activities to become more agile and proactive".
"This project is another step forward in transforming the way we do business. As the only current gaming authority that offers operators a pan-European online gaming licence, our objective is to exceed the expectations of our customers, business partners and stakeholders".
"Our partnership will take us to the next level with the latest technology and support systems. This will be appreciated by the industry, as the industry itself is technologically advanced and dynamic. We have to be equally dynamic and agile to deal with the problems faced by the industry".
Country Manager at Microsoft Malta, Panayiotis Ioannou said - "we are very proud that the MGA chose Microsoft for this important project that should assist the Authority in becoming even more efficient and competitive. At Microsoft, our mission is to enable people and businesses throughout the world to realise their full potential and as such, our commitment remains that of reinventing the services that people use to be more productive".