Malta has been named as one of the destinations included in an exclusive list of ’Travel Secrets’ on Lonely Planet Magazine’s Fall 2016 Issue. Featured as the first on the list of twenty-five, Malta is described as having much more to offer than just sun and sea, the Malta Tourism Authority said in a statement.

Author Abigail Blasi, who also wrote the Lonely Planet Guide to Malta and Gozo, describes Valletta as being ‘among Europe’s most beautful capitals’. Apart from giving some tips on where to stay and what to eat, the author highlights Gozo as being ’home to some of Europe’s best scuba-diving.’ One page out of the two dedicated to Malta features a photo of a swimmer diving into the blue Mediterranean sea in Gozo.

Commenting on this latest media coverage for Malta in the US, MTA CEO Mr Paul Bugeja stated that “The Malta Tourism Authority is delighted to note the increased publicity that our islands are obtaining in this market, much of which is being generated by MTA’s promotional efforts. The Lonely Planet brand is a strong one in North America, and for our islands to make it on their magazine’s exclusive shortlist is particularly welcome.’ Mr Bugeja concluded by saying that the advertising rate for 2 pages on this publication would amount to $130,500.

Lonely Planet Magazine is designed exclusively with North American readers in mind and is a trusted source of travel inspiration, encouraging readers to explore and seek new experiences. Published in the United States every quarter, it has a readership of 1.35 million.