The Malta Independent 22 February 2020, Saturday

Campari launches new short movie, Entering Red, directed by Matteo Garrone, starring Ana De Armas

Wednesday, 6 February 2019, 11:48 Last update: about 2 years ago

Today, Campari, the iconic Italian aperitif, unveils the latest in the Red Diaries series - the enigmatic and enticing short film, Entering Red. Remaining true to Campari's mantra that every cocktail tells a story, this year's production inaugurates the celebration of the iconic Negroni cocktail as the world-famous drink marks 100 years since its existence. The story further reiterates that Campari truly is at the heart of the Negroni, making it the irreplaceable ingredient.

The short movie, starring highly acclaimed actress Ana De Armas and Italian actor Lorenzo Richelmy, is skilfully directed by critically commended Italian director Matteo Garrone. As the birthplace of Campari, the city of Milano has an important part to play in the film as the city's most stunning locations come to life, including the breath-taking Galleria Vittorio Emanuele II, home of Davide Campari's staple Camparino bar, and the Duomo, turning both monuments 'Campari red' for the occasion.

Entering Red is a suspenseful and intriguing story, where viewers get to know Ana, played by the eponymous Ana De Armas, whose curious soul explores the charismatic city of Milano through the stimulating and pleasurable lens of Campari. The film opens in a bar where Ana is drawn to a Mysterious Man, played by Lorenzo Richelmy, while dancing to a band's live music.

When the Mysterious Man leaves the bar with the band's lead singer, Ana realizes there's a ring left on the table, marked with the word 'N100'. Curious and exhilarated, Ana embarks on an empowering journey to understand the meaning behind this mysterious clue that will lead her to become a woman more aware of who she is. Step by step, she follows her soul, mind and heart with the help of expert bartenders, the Red Hands, who know more than most about the world she is discovering.

All three elements combined, representing the gin, red vermouth and Campari, culminate to create the perfectly balanced blend that makes up the Negroni and becomes N100, a spectacular celebration of the iconic and timeless cocktail's centenary. Surrounding the Red Hands and metaphorically guarding their wisdom and expertise, the bar she discovers in the final scene subtly represents Campari's quintessential orange peel, much like the shape of Leonetto Cappiello timeless artwork, the Spiritello.

The film also features cameo appearances from six of the world's best bartenders, the Red Hands, and seven world-famous influencers representing countries across the world. In further celebration of the centenary of the Negroni, the Red Hand bartenders have created a unique twist on the classic recipe, each with its own story to tell.

The N100 celebrations will resonate around the world, with key events taking place in Florence during Negroni Week, to commemorate the place where the curious soul of a Campari connoisseur gave birth to one of the best creations in the cocktail world 100 years ago.

On her leading role, Ana De Armas states: "It has been a pleasure to play the lead role in Entering Red, which has been such a fantastic project and journey. It was an empowering role, where my character, Ana, takes charge of her destiny, for which I am proud. Not only have I fulfilled a dream of working with Matteo Garrone, but I also met an inspiring cast, and I have been able to discover the beautiful city of Milano all while celebrating a timeless icon that passed the 'taste' and test of time, the Negroni. It was a true pleasure to be part of the campaign with such a passionate brand and wonderful director."  


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