As it looks to weaning itself off fossil fuel, Saudi Arabia – the world’s top oil exporter – is set to open its doors to foreign tourists for the first time, hoping to attract a hundred million visitors annually by 2030. Plans to admit significant numbers of leisure tourists to this ultra-conservative Muslim kingdom have been discussed for many years, only to be blocked by conservative bureaucrats and religious fanatics.
Things were to get under way last Friday when Saudi Arabia made visas available to tourists from 49 nations. With tourism now high on its agenda as part of the project to create new industries, the Saudi regime is appealing to foreign companies to invest in the sector it hopes will eventually contribute 10 per cent of the gross domestic product. An incredible €55 billion of investments are needed to develop a proper tourism infrastructure, including more than 500,000 new hotel rooms within the next decade.
This could be a unique opportunity for Maltese tourism and hospitality entrepreneurs in search of new markets where their vast and successful experience could prove highly advantageous.
For the average tourist, Saudi Arabia boasts vast tracts of desert, verdant mountains, pristine beaches and historical sites, including five UNESCO World Heritage Sites. But there is also the problem of cultural shock. While the question of strict social codes, such as the segregation of men and women in public places and requiring women to wear the all-covering black robes known as abayas, have in recent years been somewhat relaxed, women will still be required to dress ‘modestly’, including on public beaches, and alcohol will also remain banned.
As for sight-seeing, I don’t think that tourist guides in Saudi Arabia would take you to the Riyadh market area where they daily chop off heads and hands in the name of religion.
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When ideology is OK
As former Thomas Cook employees protested outside the House of Commons following the company’s collapse, one could hardly avoid thinking how ideology sometimes suddenly regains its weight. In this case, capitalism left 21,000 UK workers jobless overnight and 150,000 holidaymakers stranded abroad. Isn’t it fascinating how, in these and similar circumstances, those who loathe socialism, always ask for socialism to come to the rescue, as it did with the banks during the 2008 financial crisis?