The Malta Independent 19 May 2025, Monday
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Local company provides more than 100 new innovation ideas every year

Wednesday, 24 March 2021, 09:32 Last update: about 5 years ago

It is a nation's pride to see a local company with an international base like Toly, which has been supplying luxury packaging to the beauty industry for more than 50 years, still at the forefront in this sector through innovation, the Minister for Research, Innovation and Co-ordination of Post Covid-19 Strategy Owen Bonnici said during a visit to the premises.

"Toly's Concept Design team presents over 100 new packaging innovations every year to their customers across all the categories - cardboard, makeup, skincare, fragrance and new decorations. Here the team brainstorms, sketches, renders and creates 3d models, all as part of their creative process," he said.

Bonnici explained that Toly also collaborates annually with both the University and MCAST on students' projects, whilst displaying their work, empowering students as the fountain of future creativity.

"I feel proud to see such company's persistent approach to aim at being the most creative and dynamic company in the Beauty Industry, allowing for creative ideas to turn into new exciting projects. As Toly believes, and we adhere to this policy too, Innovation id the key currency of the future", said Minister Owen Bonnici.

Toly is the home of a global clientele; such as UK, USA, France, Belgium, Hong Kong and Korea and has plants also in China (Shenzhen) and in South Korea (Bucheon and Ansan), apart from Malta.

"Toly's purposely built Innovation Centre is a state-of-the-art facility located in the heart of Toly's Corporate Offices. These Offices were officially opened in 2015 after an investment of 2.5 million Euro. The Innovation Centre includes and showcase the trends, the full range of standard packaging across all categories, their technologies, and their own innovation," said Bonnici.

Toly CEO Andy Gatesy said that: "this dedicated centre is the result of many years of research focused on new packaging and new applicators for the perfume and cosmetic sector. Clients have access to a multitude of models on display, try them, test them, and compare them."

The Innovation Centre is a permanent display made up of separate sections: whereby graphic designers are always trying to keep one step ahead by searching out next year's trends and then adapting them to their packaging.

The Centre also includes a display that houses the full range of their standard packaging. There are more than 60 different standard compact lines, more than 25 airless lines and many standard jars, loose powder, and mascara packs.

 


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