The Malta Independent 24 September 2021, Friday

A Kinnie Spritz revolution, the new 4% ABV alcoholic aperitivo

Tuesday, 20 April 2021, 08:52 Last update: about 6 months ago

Malta's much-loved soft drink Kinnie is venturing into new and exciting territory with the launch of Kinnie Spritz, the new 4% ABV alcoholic aperitivo.

Building on its inherent mixability and classic bittersweet flavour, Kinnie Spritz is set to offer consumers a whole new aperitivo experience that will delight both Kinnie and non Kinnie drinkers. Blended with a unique mix of natural bitters and botanicals and Italian sparkling wine from the Veneto region, Kinnie Spritz has been created as a 'Ready to Drink' light alcoholic aperitivo that aims to add some sparkle to the summer season excitement.

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Susan Weenink Camilleri, Head of Sales & Marketing at Simonds Farsons Cisk, said, "This is naturally a historic moment for Kinnie as it nears its 70th birthday since its launch in 1952. Kinnie has long been known to be an extremely versatile mixer, widely used in cocktails and aperitivos by consumers and bartenders across the islands and the plan here was to marry up the delicious bitter sweet flavour of Kinnie with an original twist on the globally popular classic spritz cocktail."

Following years of in-house research and development, Kinnie Spritz has a distinct retro look and is being launched exclusively in the bespoke 25cl glass bottle and a newly commissioned 4-pack format for the retail segment, setting it apart from its non-alcoholic classic range.

"We believe that Kinnie Spritz will not only resonate with consumers within the on-premise trade but equally so within the take home segment given its convenient 'Ready to Drink' proposition, a belief that was advocated through in-depth consumer research," stated Susan Weenink Camilleri.

Michael Farrugia, Executive Director - Operations and Export said "This is a very special moment for both Kinnie and all of us at Farsons where we pride ourselves on being at the forefront of new product and packaging innovation. It is especially gratifying given that we have also just launched our Cisk 0.0 alcohol-free lager on the market. That both Kinnie and Cisk have now crossed paths at this precise moment in time certainly gives us and, we hope consumers, much cause for an uplifting double celebration this summer."

As part of its promotional launch offer, a Kinnie Spritz branded goblet glass will be given to consumers with every 4-pack purchase highlighting the importance of the right serve, which should always involve ice and a slice of orange to fully garnish the fresh aromas, flavour and experience. This offer will be available until stocks last.


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