The Malta Independent 23 April 2024, Tuesday
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Perrier unveils PERRIER®+STARCK®

Monday, 15 January 2024, 09:23 Last update: about 4 months ago

An original collaboration with world-renowned French creator Philippe Starck

 

As PERRIER® celebrates its 160th anniversary, the brand continues to amaze. To celebrate its birthday with talent and panache, PERRIER® has reimagined its iconic green bottle with a new limited-edition PERRIER®+STARCK®, a brand-new version of the iconic glass bottle whose shape has been redesigned, for the first time in its history, by visionary creator Philippe Starck.

In the version re-envisioned by Starck, the PERRIER® bottle becomes a distinct and unique creative object, both remarkable and elegant, without compromise to its iconic shape.

Taking inspiration from Fresnel's optical lens design and the way it diffracts light, the thin horizontal streaks carved into the glass surface of the PERRIER®+STARCK® bottle create visual interest through a play on optics and light, illuminating the tremendous energy source and poetry contained within its bubbles.

A creative evolution in terms of both design and functionality to celebrate the legendary energy of the French symbol, PERRIER®.

Philippe Starck comments, "PERRIER®, a globally recognised symbol and a monument of French heritage, approached me to reimagine the design of their iconic bottle.

Keeping the essence of an icon unaltered, it's possible to distort and play with the shape to apply current parameters to a timeless form. This is what I did with the addition of this highly technical horizontal grooving, which creates a natural rigidity.

But it's not just about technique, it's also about exploring the unknown. In my project, the unknown is encapsulated in the notion that each bubble is a magnifying glass, and that by using the structure to shape a Fresnel lens, I could create an optical surprise, bringing intrigue and a spark of fantasy.

As a child, I always used to be afraid that the bottle would slip from my hands. I would clutch it very tightly, to the point where it hurt. This is why I chose this striated pattern. The bottle clings to me, I cling to the bottle: another form of play.

And you'll see it, in this new bottle, the bubbles are absolutely out of this world."

Philippe Starck is a world-famous creator with multifaceted inventiveness, always focused on the essential. His vision: that creation, whatever form it takes, must improve the lives of as many people as possible. This philosophy has made him one of the pioneers and central figures of the concept of "democratic design". By employing his prolific work across all domains, from everyday products (furniture, a citrus squeezer, electric bikes, an individual wind turbine), to architecture (hotels, restaurants that aspire to be stimulating places) and naval and spatial engineering, he continually pushes the boundaries and requirements of design, becoming one of the most visionary and renowned creators of the international contemporary scene.

In 1906, British-born St John Harmsworth, founder and owner of the PERRIER® brand, designed the shape of the now famous green bottle, drawing inspiration from the elegant and practical curves of Indian juggling clubs he used daily for exercise.

From royal tables at Buckingham Palace to daring imagery developed by the brand, its legendary shape has changed very little over the years, elevating it to the status of an international icon.

The PERRIER® bottle was first created and is still manufactured today in Vergèze, in the South of France, where the source is located.

Philippe Starck is the first creator invited to revisit the iconic shape of the famous green PERRIER® bottle. The PERRIER®+STARCK® design is the latest example of the brand’s time-honoured tradition of collaborations with celebrated creative figures.

Throughout its 160-year history, PERRIER® has worked with some of the world's most influential artists and creative figures, including Andy Warhol, Salvador Dalí, Bernard Villemot, Raymond Savignac, Jean Carlu, Jean-Gabriel Domergue and Takashi Murakami, each contributing their own unique artistic vision to revisit the French brand's image.

The PERRIER®+STARCK® limited-edition is available exclusively at Farsonsdirect, The Brewery, Mdina Road, Zone 2, Central Business District or online here: https://bit.ly/47rJpuS.   

PERRIER® is imported, marketed and distributed by Farsons Beverage Imports Co (FBIC) Ltd, a member of the Farsons Group.


 

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