The Malta Independent 18 July 2024, Thursday
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Pepsi unveils new logo and brand identity

Tuesday, 7 May 2024, 10:08 Last update: about 3 months ago

Pepsi recently unveiled its new logo and brand identity worldwide with the bold new look reaching the Maltese Islands earlier this month.

The new logo borrows equity from Pepsi's past whilst incorporating modern elements to create a look that is unapologetically current and undeniably Pepsi. The updated color palette introduces electric blue and black to bring a contemporary edge to the classic Pepsi color scheme, whilst the signature Pepsi pulse evokes the "ripple, pop and fizz" of Pepsi-Cola - moving in time to the beat of the music, the roar of the crowd, the heartbeat of culture.

"It's been 14 years since Pepsi introduced a new logo. As a brand that's on the world stage and enjoyed by millions of people every day, it's important that it stays fresh, continues to drive culture forward and never settles for the status quo," commented Ms Susan Weenink Camilleri, Head of Sales & Marketing at Simonds Farsons Cisk plc.

The new logo was first unveiled back in March 2023 and rolled out only across North America at the time to coincide with the brand's 125th anniversary. The global launch of the new visual identity is marked by a takeover of iconic landmarks worldwide with larger-than-life digital installations. In a coordinated first, 120 CGI moments were orchestrated worldwide, including an installation in Melbourne, Australia, a mid-game colossal Pepsi can that descended at Pakistan's Gaddafi Cricket Stadium, a massive hot air assembly forming the Pepsi logo in Ho Chi Minh, Vietnam and Warsaw, Poland. Other large-scale activation locations across the globe included Mumbai, India, the Nile in Egypt and Ain Dubai.

This international takeover marks the first step in Pepsi's new, bold era across design, storytelling, and partnerships. Pepsi will continue to drive culture forward in 2024 by delivering one-of-a-kind experiences, all deeply connected to fan passions and desire to live "Thirsty for More", the brand's philosophy, which champions anyone who challenges conventions in pursuit of enjoyment, whilst celebrating people's thirst for the unexpected and eagerness to discover, experience and do more.

Eric Melis, VP, Global Brand Marketing, Carbonated Soft Drinks at PepsiCo, said: "We wanted to show how Pepsi, through this visual identity change, brings to life its brand platform "Thirsty for More", which is the attitude and mindset our target audience has of always trying new things and living new experiences. What better way to showcase the brand's transformation than through these iconic installations. Our new visual identity is bold, unapologetic, modern, and iconic. Our fans can expect the same great taste they've come to love with even more of the immersive and entertaining experiences we're known for across music, sport and culture.

"We have an exciting 2024 ahead of us with our next stop bringing awe-inspiring entertainment to the UEFA Champions League Final Kick Off Show in June in Wembley and more."

Simonds Farsons Cisk plc has been a PepsiCo partner for over 45 years and over the years has been officially recognised and awarded for the consistent attention to quality which is reflected in the final top-notch quality of the Pepsi-Cola products on the market.

The PepsiCo portfolio is produced, marketed and distributed by Simonds Farsons Cisk plc and is available all over Malta and Gozo.

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