Lidl Malta, the leading retail chain on the Maltese Islands, and the prominent NGO Inspire Foundation have successfully concluded their annual Easter collaboration, for the third consecutive year, raising a significant total of €7,266 for the local community. Under the motto "A surprise that brings more value", the campaign transformed the popular Favorina Milk Chocolate Easter Egg (400g) into a powerful tool for social good. By combining a seasonal favourite with a clear charitable mission, the initiative ensured that every purchase provided tangible support for persons with disabilities across the Maltese islands.
The success of the initiative was driven by a simple, direct promise that gave every purchase a deeper purpose. For every Favorina Milk Chocolate Easter Egg (400g) bought by customers throughout the promotional period, Lidl Malta committed to a €1 donation to the Inspire Foundation. While the company initially pledged a minimum donation of €3,000, the final sum of €7,266 demonstrates the immense solidarity of the Maltese public. These vital funds are destined for the Foundation's specialised therapeutic and educational programmes, which provide life-changing assistance to persons with disabilities and their families.
"This collaboration is an extension of our promise to offer more than just quality products; it is about providing more value to the community we serve," stated Owen Micallef, Lidl Malta Director. "To see our customers respond with such incredible generosity, resulting in such a donation is truly heartening. This contribution is a testament to what we can achieve together, and we are honoured to support the Inspire Foundation in their mission to provide essential services and empowerment to persons with disabilities across the islands."
"A Collaboration like this reflects the power of community," said Ayla Dingli, Head of Brand & Communications at Inspire. "We are incredibly grateful to Lidl Malta and to every customer who continues to support this initiative. Every contribution helps us continue providing specialised therapies, education and support that make a real difference in the lives of persons with different abilities and their families."
The Inspire Foundation remains a cornerstone of the Maltese community, dedicated to helping persons with disabilities reach their full potential. By providing a comprehensive range of therapeutic, educational, and leisure programmes, the Foundation continues to champion inclusion and empowerment across the islands.