A Eurostat study has found that 21.9% of all overnight stays in tourist accommodations in Malta in 2025 occurred during the two busiest months of the year, July and August. This was the lowest share recorded from all EU countries, which implies that Maltese tourism is now the least characterised from its seasonality.

These Eurostat findings, published on Tuesday morning, show that for the entire European Union, 31.1% of all bed nights in tourist accommodations took place during the two busiest months, which were August and July for all countries.

Eurostat found that tourism seasonality was most pronounced last year in Croatia, where over half (54.5%) of all overnight stays were recorded in July and August. Bulgaria (43.4%) and Greece (41.6%) registered the next most pronounced seasonal patterns in their respective tourism sectors.

On the flip side, last summer's peak period contributed to only a little over one fifth (21.9%) of annual guest nights in Malta. The next two countries with the lowest shares of the top two months in overall performance were Germany (24.0%) and Finland (24.1%).

EFTA countries Iceland, Norway, and Liechtenstein also recorded higher shares of annual bed nights in July and August than Malta did in 2025.

Last year, Malta recorded 1,404,114 nights spent at tourist accommodation establishments in August and 1,319,543 such nights in July. January, also Malta's slowest month, saw 603,443 nights - which translates to August having 2.33 as many guest nights as January.

In total, Malta recorded 12,463,315 nights spent at tourist accommodation establishments. Less than a million monthly overnight stays were registered in five months in Malta last year: January (603,445 nights), February (777,390 nights), March (943,394 nights), November (924,061 nights), and December (777,064 nights).

For the EU overall, August was its busiest month last year for its tourism industries. August saw 3.6 times more overnight stays, across the entire EU, than its slowest month, January.

In some countries, like Croatia, this metric was far more extreme; Croatia recorded 41.1 times more overnight stays in August than it did in January. Meanwhile Greece, which saw over two fifths of its annual overnight stays within this two-month period, had a ratio of 20.5, i.e., there were 20.5 more overnight stays booked in August last year in Greece than there were in January, seven months prior.

Eurostat noted that tourism seasonality "is driven by environmental factors, such as climate conditions and geographical location, together with social and cultural influences, such as school holidays."