GRAMMY®-nominated singer-songwriter Gracie Abrams is the new face of Chanel's Coco Mademoiselle Crush Absolu fragrance. With her distinctive creativity, understated elegance and fiercely independent spirit, Gracie Abrams becomes the new ambassador.


Celebrated for her authenticity, creativity and natural elegance, Abrams embodies the free-spirited, independent character that has defined the House of Chanel since Gabrielle Chanel herself. Blending modern confidence with effortless sophistication, she represents a new generation of women who chart their own path while remaining true to themselves.