Transform Cosmetic Clinic has apologised after an advert carried in a magazine caused offence.

In a facebook post, the company said the advert was never intended to target eating, body weight, body image and/or thoughts about one's self or insinuate that being skinny equals perfection.

"The way the advert was interpreted and viewed by many was not what the company wished to portray and put across at any time and the feedback received runs counter to Transforma’s values as a company and its standards of professionalism.

"The thought behind the advert was to promote and extend the variety of services listed beneath the picture for men and women independently and not as a form of negative criticism in any way,” the company said.