The 10-day open-air festival offers an array of live entertainment by Maltese singers, bands and DJs and a variety of cuisines complemented by a large selection of local and foreign beers produced or imported by Farsons.

“With over 300 hours of music, 40 live performances, 15 bars, two stages, a daily beer drinking competition, thousands of people and ample parking space, the Farsons Great Beer Festival will be sure to appeal to everyone,” said Ray Grech, general manager, Marketing and Export at Simonds Farsons Cisk plc.

“The Farsons Great Beer Festival is the biggest and most diverse outdoor festival organised in Malta.

“This year’s festival offers a great atmosphere with and impressive line-up of entertainment.

“Great fun for everyone is assured since a designated play area for young children has also been set up with many games and activities, thus creating a truly festive atmosphere,” he said.

However, the greatest attraction at the Farsons Great Beer Festival is, of course, the beer. The largest range of local and international beers will be served at the festival, including Cisk Lager, Hopleaf Smooth ‘N’ Creamy and Blue Label Smooth ‘N’ Creamy.

International beer brands include Cisk Export, Carlsberg, Budweiser, Guinness, Kilkenny, John Smith’s, Beck’s and Corona.

For the second year running, beer drinkers have the opportunity to collect the official Beer Festival mug, which is an excellent souvenir to take home. This is available at all the bars and is offered full of the beer of one’s choice.

A limited stock of these specially printed mugs makes them a unique collector’s item.

Apart from a variety of beer and food stalls serving international cuisine, light meals and snacks, visitors can also enjoy live music. Every evening different shows are presented on two separate stages.

The Main Stage features a host of many Maltese singers such as Freddie Portelli, Ira Losco, Lynn Faure, William Mangion, Enzo Gusman, Winter Moods, Mike Spiteri, Julie & Ludwig, Claudette Pace and Fabrizio Faniello among others.

Local bands including Corkskrew, Beangrowers, Stilair, Scream Daisy, Crosswalk, Hooligan, Rug, Scar and Fakawi will perform live at the Rock Stage @ World Beers Area.

“The Rock Stage @ World Beers Area, introduced in recent years, with live performances by local rock bands, has quickly become an alternative night out for many young people,” said Matthew Cuomo, Beer Festival organiser.

Radio station XFM 100.2 will be broadcasting the daily evening live show from the Rock Stage @ World Beers Area from 9.30 to 11pm.

A schedule of the performances being held on the Main Stage and the Rock Stage @ World Beers Area is available at www.farsons.com/beerfestival

In addition, on 28 July, the character Frankie Quattromani will be hosting the main stage as well as roaming around the festival entertaining the crowds, while Ira Losco will be at the Vodafone stand from 26 July to 1 August signing her latest CD entitled I’m in Love Again. The CD can also be purchased at the festival.

Farsons marketing manager Pierre Stafrace said that for the first time the event is being held in collaboration with other sponsors which include Vodafone Malta Limited, Danone, Peperami, Veneziani Croissants, Mars Ice Creams, Surplus and Adventure Equipment Store, Sunshine Snacks and HP sauces.