Carlsberg – one of the world’s largest beer brands – has recently launched a new package look in all its markets – over 190 countries across the globe.

Yanika Mattei, brand executive for Carlsberg in Malta said, “As part of the continual rejuvenation programme of the brand, Carlsberg’s primary packaging has been improved through design revamps over recent years, implementing changes based on consumer research results to suit consumer preferences throughout various markets.

“Today we are proud to launch the new Carlsberg International Premium bottle in Malta together with an increased alcohol level to five per cent, which is the global standard,” she continued.

To celebrate the launch of the new look bottle in Malta, Carlsberg will be organising a Carlsberg Weekend in Paceville on 10 and 11 June.

All outlets stocking the new Carlsberg 25cl bottles will allow consumers to benefit from gifts and price offers on Carlsberg. This event is also in line with Carlsberg International marketing platform to Drink with a World of Friends.