Occasionally, the traditional approach to marketing Malta as a tourist destination merits a twist, and FTI Germany, specialists in the industry, are at the forefront of such ventures.

Last month, FTI brought over 100 German, Austrian and Swiss agents, for a fun weekend in Malta. The objective of this activity was both to further promote party life in Malta, currently taking place through FTI’s Malta, Gozo and Comino brochures, and in June by means of inserts in a leading foreign travel agency magazine, Travel One.

The activities selected for this promotion included arrival transfers by speedboat, visits to leading nightclubs, cultural/ fun/leisure tours and a sunset cruise with lavish food and music on board.

The following organisations have been thanked for their support in making this event successful: the Malta Tourism Authority, Axis Nightclub, Captain Morgan Leisure Ltd, Club Numero Uno, Corinthia Marina, Fortina Spa Resort, Golden Tulip Vivaldi, Hilton Malta, InterContinental Malta, Koptaco Ltd, Maltarama Ltd and Yellow Fun Watersports.